Hello Kitty Super Style

Casual, Tap-to-Match, Sandbox (iOS, Android)

Combining Hello Kitty, tap-to-match puzzle gameplay, and a sandbox-style meta layer made this project both fun and challenging to direct. The game featured a variety of collectible Hello Kitty outfits—including Rockstar, Artist, and Detective—faithfully inspired by the Hello Kitty Super Style show.

By collaborating closely with Tic Toc Game’s PH studio and Amazon Kids, we created a delightful and charming experience where kids can decorate locations with their favorite Sanrio friends or enjoy solving puzzles with a variety of Super Style outfits.

Game
Director

Notable Achievements

    • Proposed a more efficient system for player navigation between multiple in-game locations, improving overall usability and reducing scope.

    • Designed comprehensive user flows and interfaces to clearly communicate functionality and intent across internal leadership

    • Presented the concepts to publishers, gaining alignment and approval for new direction.

    • Guided the Level Design team in revising the onboarding experience to create a smoother, more engaging progression through early levels.

    • Established clear progression goals to guide how far players should advance during their first play session, ensuring strong early retention.

    • Refined level pacing and difficulty curves to build challenge more gradually while incorporating moments of relief and delight to maintain player motivation.

    • Guided the team in developing a clear, consistent approach to making every object interaction feel tactile and responsive.

    • Ensured player expectations were met through intuitive interaction design and consistent feedback across objects.

    • Curated unique, delightful interactions in each location to encourage exploration and reward player curiosity.